WHY HIGH DOSE?

Put simply, because the science says so!

WHY HIGH DOSE IS EVERYTHING!

Hundreds of studies have documented the dose-dependent relationship of vitamin performance, and the world’s leading cold and flu expert Dr. Harri Hemila has shown that the effectiveness of vitamins increases with dose when fighting an infection.
THE SCIENCE ON HIGH DOSE VITAMIN D

The reality is that the more you consume, the bigger the impact. Obvious right, but with 74% of the UK having sub optimal vitamin D levels it's critical we take action fast. That's why we include 30 mcg or 1,200 IU of Vitamin D in our high dose Tonics.

Vitamins and water
Worried about taking too much?

It’s worth noting that in the clinical studies on high dose vitamin C, participants are given significant doses of 5g+ a day (5,000mg) without issue, but for day-to-day consumption, the Safe Upper Limit per day is 2g (2,000mg). Tonic has 1.5g (1,500mg) of vitamin C in every sachet, 1200 IU of vitamin D (30ug), and 25mg of zinc making it the highest dose vitamin C, D and zinc on the market, and in our humble opinion, the most effective and delicious.

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How does this compare to RDA and NRV?

These systems are a great way to understand what the average person will need to take for disease prevention. RDA and NRV were designed with the prevention of diseases like scurvy in mind, but with very few of us spending months at sea, how we think about health has moved on considerably. We’re no longer content with treating deficiencies, or even being sufficient; instead we want optimal levels of nutrients, vitamins and minerals in our diet.
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